Walter Blotkamp

 

Walter Blotkamp
Vice President
MMR Research


Walter Blotkamp is Vice President, MMR Research.  Walter has over 25 years of marketing research and brand marketing experience on the supplier and client sides.  Walter spent 14 years with Verizon/Bell Atlantic and 8 years with Capital One becoming Senior Director of Brand Research and Strategy at Capital One.  He has been Senior Faculty at Keller Graduate School of Management where he taught Marketing Research, Marketing Management, Advertising and New Product Development.  Walter has presented at the Frontiers in Service Marketing Conference (Owen School at Vanderbilt) and has been a guest speaker at numerous graduate classes including at the Terry School of Business. Most of Walter’s research and marketing career has involved creating consumer insight as an engine for new product development.  Walter worked on emerging technologies during his time in telecommunications and new business ventures with Capital One.  Since joining MMR Research in 2009, Walter has led research for clients such as Marriott, J&J, AOL, Eastman Kodak, and Orbitz among others.

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