Symposium for the Marketing of Higher Education: 2009

Marriott Boston Copley
Boston, MA 02116
1/1/0001 12:00 AM - 1/1/0001 12:00 AM
Register before 1/1/0001 12:00 AM for early registration fee

View the 2009 AMA SYmposium for the Marketing of Higher Education Conference Community

Join Higher Education Marketers from all over the world to discuss cutting edge approaches, new tools and technologies and the hottest trends on the forefront of Higher Education Marketing.

This event focused on what matters most to higher education marketers will cover key learning areas including:

  • Using social media and web 2.0 effectively
  • New methods of marketing and measurement
  • Marketing communications strategy and execution
  • Long term planning and future trends in higher education marketing
  • Building strong college and university brands

In 2008, over 550 leaders in higher education marketing joined together at the AMA Annual Symposium for the Marketing of Higher Education. Come…. Participate in the tradition:

  • Learn fresh approaches to traditional methods
  • Explore new, cutting-edge techniques
  • Build innovative leadership and marketing skills tailored for higher education
  • Develop connections and contacts with the industry’s best and brightest

For the 2009 Schedule Click Here

For Tutorial Descriptions Click Here

Keynote Sessions

Learning from Politics: What Higher Ed Can Learn from the Obama Campaign
Richard Mintz, Blue State Digital
"DreamLarge"!:  An integrated Marketing Strategy from Downunder
Pat Freeland-Small
Vice-Principal, Marketing and Communications The University of Melbourne
 Rebranding Tradition with Uncommon Results
John F. Carney III, Chancellor of Missouri University of Science and Technology

From Gandhi to Google: Creating a movement in support of your school
Bill Toliver, Director, The Matale Line
Today's Marketer, Tomorrow's Growth Leader?
Scott Davis, Senior Partner, Prophet

Advanced Marketing Workshops:

Goal-Driven Web Strategy: Implementing Technology with an Eye on ROI
Karlyn Morissette, President & Principal Consultant, DoJo Web Strategy and Web Producer at Dartmouth College
The Latest on Achieving Admissions, Advancement and Academic Reputation Outcomes on the Web
Ty Glasgow, CEO and President, BigBad Inc.
Teri Lucie Thompson, Vice President – Marketing & Media, Purdue University
Jan Botz, Vice President, Office of Public Affairs and Communication, University of Notre Dame
The Beginner’s Checklist for Leveraging Social Media to Market Higher Education
Melissa Farmer Richards, Director of Marketing, Virginia Tech University
Using a Dashboard to Measure Brand Equity and Marketing Effectiveness
Tom Abrahamson, Managing Director and Principal, Lipman Hearne
Mary Stagaman, Associate Vice President of External Relations, University of Cincinnati
Using CRM to Drive Enrollment
Matt Melvin, Associate Provost for Enrollment Management, University of Central Missouri
Registration is not available at this time.
Boston Marriott Copley Place
110 Huntington Avenue
Boston, MA   02116 
Phone: 1 617.236.5800
Reservations: 1 617.236.5800 or 1 800.228.9290 
Fax Number: 1 617.236.5885

Room Rates:
$205.00 single/double occupancy per night
$225.00 triple occupancy per night
$245.00 quadruple occupancy per night

Rates are subject to applicable state & local taxes, currently 12.45%, which are subject to change without notice.

Rates are available three days prior and post of the meeting dates, based on availability.

Please reserve your overnight accommodations early as there are a limited number of AMA special rates available.

Online Reservations:

The reservation cut-off date is Thursday, October 15, 2009.


Group travel discounts on American Airlines include:

      ·        5% off the lowest applicable fare

For reservations, call 1-800-433-1790, and refer to the authorization number below:

·        AN# A69N9AB 

Now Book your Discount Fares Directly Online

To take advantage of a 5% discount on AA, American Eagle and AmericanConnections. It's simple!  After you have selected your flight(s) under the "Enter Passenger Details" tab, go to the " Promotion Code" field and enter in A69N9AB.    

Go directly to to book your flights. 

Discount Fares are valid for travel on American Airlines, American Eagle®, AmericanConnection®, oneworld Alliance, and codeshare partners from anywhere to your meeting destination.


Rental Car

For your convenience, the American Marketing Association has made arrangements with Avis for your car rental needs. Special rates have been negotiated for you. Please call 1 800.331.1600 to reserve a car. In addition, please be sure to use the AVIS Worldwide Discount Number:  D098599.

To reserve a car online, please use the Avis conference link:

Taxis are recommended for transportation to & from the airport.  Fares are approximately $30.00-$35.00 one-way.


For information on public transportation, please visit

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