Virtual XChange: Big Data in Action

Online Virtual Event
Complimentary Registration
1/1/0001 12:00 AM - 1/1/0001 12:00 AM
Register before 1/1/0001 12:00 AM for early registration fee


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See what transpired at
AMA’s new in-person conference: The Human Edge of Big Data and hear from experts in the field!

Join the AMA on April 4, from 10am-3pm CT, where we'll present new findings in data aggregation and analysis, focus on key conference learnings and new developments in analytics – and show you how to drive better decisions, insights and business growth!

Videos from San Diego will provide insights into emerging approaches and how they are changing the data landscape:
  • Redefining Marketing - Elana Anderson, VP, IBM Enterprise Marketing Management
  • Interpreting Multiple Data Sets to Understand Your Customers - Chris Wareham, Director of Product Management Platform and Development Solutions,
    Adobe Systems, Inc.
  • Great, now what? - David Matathia, Director, Marketing Communications, Hyundai Motor America

And speakers Tom McConnon and Chris Wintermeyer from Domo will show you the Four Steps to Creating an Effective Marketing Dashboard

You'll Learn:

  • How to tackle real data problems
  • Improve the consumer experience
  • Ways to change your approach to big data – and more!
Whether you’re a marketer or a researcher, we encourage you to join us for this free virtual event!

Sponsored by:

Promotional Partner:

Interested in sponsoring a virtual Xchange event? Email

Download the Schedule


​Featuring Speakers:

Elana Anderson

Vice President
IBM Enterprise Marketing Management


Chris Wareham

Director of Product Management Platform and Development Solutions, Digital Marketing
Adobe Systems, Inc.


David Matathia
Director, Marketing Communications
Hyundai Motor America 


Tom McConnon
Senior Director of Product Marketing


Chris Wintermeyer
Chief Advocate




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