The AMA College2Career Resource Center

The American Marketing Association is pleased to announce The AMA College 2 Career Resource Center. Through this center, students and young professionals will be provided with the resources (webcasts, podcasts, articles, whitepapers, etc.) that are critical to learning the skills needed to make a successful transition from life as a college student to life as a productive and successful marketing professional.

Starting with the C2C Webcast Series:  Making the Move from College to Career, attendees will have the opportunity to hear from career experts and authors. These thought-leaders will offer guidance on everything from resume building to networking to personal branding online and beyond.

New Releases:

Personal Brands: Managing Your Online Identity

According to a recent Jobvite Social Recruitment Survey, 80% of employers are now using social neworking sites to source candidates. So how do you make sure that you're positioning yourself as someone who's right for the job?

Join Sima Dahl, President of Parlay Communications, Ltd. and Co-Founder of, as she shares best practices gleaned over the last decade while building her own personal brand online.

You'll learn:

  • What defines a personal brand
  • How to shape your story
  • How to build brand champions
  • Tips for Facebook, Twitter and LinkedIn
  • And More!

Sima Dahl, President of Parlay Communications, Ltd. and Co-Founder of


Gaining the Competitive Edge: Building Experience for An Impactful Resume

In order to be prepared for a range of jobs, it’s important that you keep your resume updated and relevant. If a great position in another department or another company becomes available, having an updated resume reduces the potential for panicking and creating a resume in a rushed situation. This session will show you the essentials for beuilding a great resume.

Stacie Garlieb, President, Successful Impressions, LLC


Want more? Visit our Archives page where we've posted all of our C2C Session!

Be sure to visit  our C2C Ask the Expert page to get answers about your career search, internships, grad school and more!

Additional information on the C2C Resource Center and webcast series will be announced as it becomes available, so check back often!

Special thanks to our Collegiate Career Partners for making this center possible: