Corporate Training

American Marketing Association Corporate Training
Corporate Training brochure

“We chose to incorporate AMA’s Marketing Boot Camps into our training curriculum so we can provide our associates with a foundation of marketing acumen. The Boot Camp instructor and agenda provides us with valuable perspectives and experiences that we can’t provide internally. For those considering basic marketing training, we highly recommend AMA’s Boot Camps.”

Andy Smoot
Marketing Liaison
State Farm Insurance


What does AMA Corporate Training provide?

• Customized, flexible training to meet your organization’s needs and
budget. Training is dynamic and is designed around case studies and
examples unique to your organization.

• Intensive hands-on learning experience with tangible take-aways. The
training workbooks will contain tools and templates to help your team build
and execute plans.

• High-caliber subject matter experts across various industries will lead the
training at the location of your choice.

Who can benefit from AMA Corporate Training?
• New to mid-level marketers, communications or sales staff in organizations
of all sizes

What are the available formats for AMA Corporate Training?
• On-site classroom training at the location of your choice

• Webcast (live or recorded) training

• Blended learning combination of on-site and webcast training formats

Available Topics for Corporate Training

Basics/Essentials
Marketing Boot Camp
Email Marketing Boot Camp
Social Media Boot Camp
Branding Boot Camp
Nonprofit Marketing Boot Camp
Marketing Research Boot Camp
B2B Social Media Boot Camp
Planning Boot Camp

Branding
Brand Measurement
Identity Imperative – Higher Education Branding
Strategic Brand Development

Online & Social Media
Search Engine Optimization (SEO)
LinkedIn for Marketers
Advanced Social Media
Social Media Marketing
Facebook and Twitter for Marketers
Online Marketing for Educational Institutions
Social Media for B2B
Social Media, Social Business and Social CRM
Pay per Click Advertising (PPC)

Marketing Research
Customer Behavior Insights through Marketing Dashboards
Strategic Research Planning

Strategy
Marketing ROI Techniques
Data and Dashboards
Funnel Management
Sales and Marketing Alignment
Successfully Managing the Creative Process

Industry Specific
Health Care Marketing

Duration of Training
1-2 Days depending upon your organization’s specific needs

Contact corporatetraining@ama.org to elevate your organization's marketing expertise today!