Berrry-AMA Book Prize

AMA Publishing
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ARC: Community: Awards: Berry-AMA Book Prize

The Berry-AMA Book Prize for the Best Book in Marketing recognizes books whose innovative ideas have had significant impact on marketing and related fields. Created by distinguished author and professor Leonard L. Berry and his wife Nancy F. Berry through generous contributions to the American Marketing Association Foundation (AMAF), the prize was awarded for the first time in Fall 2002.

Full information is available at

http://www.themarketingfoundation.org/berry_book_prize.html


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AMA Publishing
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