Summer AMA 2010 - Boston

AMA Publishing
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ARC: Connections: Conferences: Summer 2010

"The Role of Marketing in Creating Customer Value and Enhancing Societal Welfare"

2010 AMA Summer Marketing Educators' Conference 
Boston Marriott Copley Place
13-16 August 2010

Co-Chairs: Easwar Iyer and Robin A. Coulter


Time to Register

ARC logoPreconference Materials:

Theory Development Preconference Event
Sides and other materials are available for the preconference event, "Ideas that Matter: A Dialog on Enhancing Theory Development in Marketing ," cochaired by Manjit S. Yadav and Deborah MacInnis

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Conference Information
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Photo in upper right courtesy of Greater Boston Convention & Visitors Bureau


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