34th Annual International Collegiate Conference

Sheraton Hotel
New Orleans, LA
1/1/0001 12:00 AM - 1/1/0001 12:00 AM
Register before 1/1/0001 12:00 AM for early registration fee

Collegiate Conference

34th Annual International Collegiate Conference
March 22-24, 2012
Sheraton New Orleans
New Orleans, LA

The AMA International Collegiate Conference is one of the best investments you can make as an aspiring marketer. The Collegiate Conference is particularly helpful as you set out into a world where the career landscape is shifting dramatically, and new tools for marketing are changing the way marketers do business.

The theme of the 34th Annual International Collegiate Conference was Marketing: Always Evolving.  Just look at how marketing the 4 P’s has evolved and changed over the years:
Products are more advanced
Prices are cheaper
Placement is now online
Promotion is done through social media

As future marketers, you need to learn from the past in order to succeed in the future. Speakers that presented ranged from YouTube/Google, McDonald's, Pearson, Harrah's, Carnaval Cruise Lines, Enterprise, Macy's, Northwestern Mutual, and many more. Topics ranged from social media, to landing a career in marketing, to the changing landscape of marketing.

Our photographer team from Lucy Kennedy photography (Chicago) captured the event brilliantly.

Conference video/slideshow can be found on YouTube as well as the photo montage video from chapter photos you shared before the Conference.

Official Conference photos will be available for download (until June 30, 2012) from the Photo Galleries: one, two, three, and four.

The 34th Annual International Collegiate Conference drew record attendance with:

1,181 students
108 Faculty
From 142 different Universities from the U.S., Canada, and Puerto Rico.
1,391 Total attendees (including speakers, exhibitors and guests)

March 21-23, 2013
35th Annual International Collegiate Conference
Sheraton New Orleans



Agenda Highlights:
Thursday, March 22

Conference Registration
7:30am- 7:00pm
Pearson Case Competition Finals
8:00am- 5:00pm

SABRE Business Simulation
8:00am- 4:00pm

Collegiate Chapter Exhibit Booths Setup
8:00am- 3:00pm

Social Scramble/T-shirt Exchange
4:15- 5:15pm

President and President-Elect
Networking Session
5:30- 6:30pm

Opening Session and Keynote
7:00- 8:30pm

Collegiate Chapter Exhibit Session (Open to all)
8:30- 10:00pm

Friday, March 23
Conference Registration
8:30am- 4:00pm

Conference T-shirt Pickup
8:30- 10:00am

Career Partners
Experience Speaks
9:00- 9:45am

Experience Speaks
10:00- 10:45am &
11:00- 11:45am

Career Fair, Exhibits & Luncheon
12:00- 3:00pm

Jim Reed's Team Building
1:00- 2:45pm

Experience Speaks
3:00- 3:45pm &
4:00- 4:45pm

Competitions Ceremony
5:00- 6:30pm

Saturday, March 24
Conference Registration
8:30am- 12:00pm

Northwestern Mutual Sales Competition
9:00am- 1:00pm

Leadership Sessions
9:30- 10:15am
10:30- 11:15am &
11:30am- 12:15pm

Jim Reed's Team Building
12:00- 1:45pm, 12:45- 2:30pm
2:45- 4:30pm

Winning Pearson Case Presentation and
2013 Case Introduction
12:30- 1:45pm

Awards Banquet (Announcing Platinum Chapter of the Year)
6:30- 9:00pm

Registration is not available at this time.
Sheraton New Orleans
500 Canal Street
New Orleans, LA 70130

Reservations: 1 888.627.7033
Phone: 1 504.525.2500
Fax: 1 504.595.5552

Hotel Website: www.sheratonneworleans.com 

Welcome to the four-diamond Sheraton New Orleans Hotel, a center for all the radiance that makes New Orleans shine. Work, play or simply relax within an atmosphere of endless excitement from the heart of one of the world's greatest cities. Arise to a breakfast of beignets and café au lait. Lounge in the lobby with the new Link @ Sheraton powered by Microsoft. Spend an afternoon shopping Royal Street and the French Market. Relax in Jackson Square or dine at a world famous restaurant in the French Quarter. Hear the sultry tones of a late night jazz show. And place yourself in the middle of it all right here.

Located on historic Canal Street just steps from the French Quarter, the Sheraton New Orleans Hotel is a short walk from Bourbon Street, Mardi Gras parades, Jazz Fest activities, Harrah's Casino, the Ernest M. Morial Convention Center, the Aquarium of the Americas, IMAX Theater, Riverwalk Marketplace and the assortment of renowned restaurants and live music clubs of the Vieux Carré.  

The group rate reservation cut-off date is February 22, 2012.

The AMA has negotiated special group rates for the AMA International Collegiate Conference. You must make your hotel reservations by February 22, 2012 and properly identify yourself to qualify for the special group rate. After February 22, 2012, the rooms will be released for sale to the general public, and all reservations will be accepted on a space available basis at the hotel's available rate - not at the group rate.

Room Rates:

$219 Single/Double Occupancy
$229 Triple/Quad Occupancy

Rates are subject to applicable state & local taxes, currently 13% & a $3.00 occupancy tax per room per night (subject to change without notice)

Rates are available three days prior and post of the meeting dates, based on availability.

Please reserve your overnight accommodations early as there are a limited number of AMA special rates available. 

To make online reservations, please visit the following website:


The reservation cut-off date is February 22, 2012.

The AMA has negotiated special group rates for the AMA International Collegiate Conference. You must make your hotel reservations by February 22, 2012 and properly identify yourself to qualify for the special group rate. After February 22, 2011, the rooms will be released for sale to the general public, and all reservations will be accepted on a space available basis at the hotel's available rate - not at the group rate. A deposit equal to (1) one night's stay is required to hold each reservation. Such deposit shall serve to confirm the reservation for the date(s) indicated, and, upon, check-in, shall be applied to the first night of the reserved stay. The deposit is refundable if cancellation notice is received at least seventy-two (72) hours prior to arrival and a cancellation number is obtained. Check in time is 3:00pm, and check out is 12:00pm. Anyone arriving earlier than 3:00pm will be checked in as soon as room(s) become available. Guests checking out early will be assessed an early departure fee of $100.00 plus tax. Upon check in, guests will be asked to verify their departure date. At that time, scheduled departure dates may be altered.

Hotel Features, Services & Accommodations

Please visit the Hotel website at www.sheratonneworleans.com.

High speed internet access is available in guestrooms for $6.95-$12.95 + tax daily.


From East
Take Interstate 10 West to the Canal Street Exit #235B.
Turn right on Canal Street.
The hotel is about 10 blocks down on the right side (at the corner of Camp Street).  

From North
From the Causeway exit, take Interstate 10 East to the New Orleans Business District.
Continue to the Poydras Street exit.
Follow Poydras Street for approximately 8 blocks. Turn left on Camp Street.
Continue on Camp Street for approximately 3 blocks. The hotel will be on the right. 

From South
 Take Highway 90 to the Westbank Expressway. Proceed on the Westbank Expressway to the Crescent City Connection (approximately 10 miles). From the right lane, exit at Camp Street (8 red lights). Turn right on Canal Street.

Parking at the Hotel

Valet parking service is available on a first come first serve basis (spaces are limited and oversized vehicles are not permitted). Vehicles are secured in a covered garage adjacent to the hotel. The overnight parking rate for cars is $36.96 including tax per night (subject to change without notice).

Conference Attire 

Conference attire is business casual.  Meeting rooms may be cool so you may wish to bring a sweater/jacket. Saturday night dinner is business suits and/or appropriate cocktail attire. 

Area Attractions, Events and Tourism

Please visit the Convention and Visitors Bureau website for the city of New Orleans at www.neworleanscvb.com.

ADA requests

AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accomodations, please contact our Meeting Services Department (800.AMA.1150), and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those needs directly to the Hotel when you make your reservation. In an effort to provide the highest quality service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.


We are pleased to announce American Airlines as an official carrier for AMA.


Group travel discounts include:

  • 5% off the lowest applicable fare

For reservations, call 1-800-433-1790, or book at AA online, and refer to the authorization/promotion code below:

  • 9732BP

You can easily access American's fares and apply this discount by going to www.aa.com to book your flight. Place the Promotion Code in the promotion code box and your discount will be calculated automatically. This special discount is valid off any applicable published fares listed for American Airlines, American Eagle, and American Connection. International originating guests will need to contact your local reservation number and refer to the Promotion Code.>

You may also call 1-800-433-1790 to book your flights, please refer to the Authorization Number when you call. Please note there is a $25 reservation service charge for all tickets issued by phone. Please use our preferred partner, American Airlines when you can because of the benefits provided to you as a traveler and to our organization for extended partner value.

Reservations and Ticketing

For reservations and ticketing information, call AmericanAirlines Meeting Services Desk, or have your travel professional call 1 800.433.1790 from anywhere in the United States or Canada, seven days a week, from 6:00 a.m. to 12:00 midnight (Central Time), and reference the authorization number shown above. Reservations for the hearing and speech impaired are also available at 1 800.543.1586. There is a $25.00 ticketing service charge for reservations booked via the telephone. For Airport purchase the service charge is $35.00 USD per ticket. These ticketing service charges are subject to change and not guaranteed until tickets are purchased. There is no fee for booking online.

Frequent Flyer Miles

Earn AAdvantage® miles for your trip. The AAdvantage program was the first airline frequent traveler program, and for more than 20 years has offered members the most innovative ways to earn travel awards.Enroll online at www.aa.com.

AMA's travel coordinator, Tower Travel Management, is available to assist with reservations. Call 800.542.9700 within the U.S. and Canada. Reservation lines are open Monday through Friday 8 a.m.-6 p.m. CST. Or, you may contact them via email at association@towertravel.com .

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees. They are dedicated to providing superior customer service and hassle-free travel arrangements. Please note that fees, restrictions and cancellation penalties will apply.

Area Airport

Louis Armstrong New Orleans International Airport (MSY)
Distance from hotel: 15 miles
Drive time: 20-25 minutes depending on time of day & traffic
Directions: Take Interstate 10 Downtown/East/Slidell to the New Orleans Business District, exiting at Poydras St. Continue on Poydras St. to Camp St. Turn left on Camp St. Go 3 blocks & the hotel will be on the right side on the corner of Camp & Canal.

Rental Car

Alamo Rent-A-Car

Drive Happy with Alamo where American Marketing Association members save up to 20%. And, with self-serve check-in you can skip the counter, check-in at the kiosk and drive away. All you need is a valid driver's license, major credit card and an existing reservation. It's that easy.

To make a reservation click here: https://www.alamo.com/index.do?action=/hotDealsTemplate&msg=alamo-ama Or call Alamo Rent A Car at 1-800-462-5266. Be sure to request Contract ID AMA7745 at the time of reservation.

Enterprise Rent-A-Car

Great Cars. Low Rates. Free Pick-up.

When you're ready to go, we make it easy with everyday low rates on great cars. With the largest fleet in North America and a wide variety of vehicles, Enterprise has you covered. Plus, we're always nearby at more than 6,000 neighborhood and airport locations.

Reserve and Save: http://www.enterprise.com/car_rental/deeplinkmap.do?bid=002&cust=AMA7745&cm_mmc=AMA-_-Discount-_-AMA7745-_-null

Pick-up and drop-off service is subject to geographic and other restrictions.

National Car Rental

As an American Marketing Association member, you'll get up to 20% off rentals at National Car Rental.And, with the Emerald Club® from National Car Rental, you can bypass the counter and choose your own car. To enroll now, click here: www.emeraldclub.com.

To make a reservation online click here: https://www.nationalcar.com/index.do?action=/hotDealsTemplate&msg=national-ama or call National Car Rental at 1-800-CAR-RENT® and reference Contract ID AMA7745 at the time of reservation. Go National. Go Like a Pro.


Taxi Cab

Taxis are readily available at the Louis Armstrong New Orleans International Airport. Rates are approximately $35.00 one-way from the airport to the Sheraton New Orleans (rates are subject to change without notice). The hotel Doorman will be happy to assist you with taxis during your stay.

Shuttle Service

Airport Shuttle New Orleans is the Official Ground Transportation Provider for the Louis Armstrong New Orleans International Airport. They offer transportation to and from Downtown & Uptown New Orleans Hotels, the French Quarter, the Ernest N. Morial Convention Center, and the Cruise Terminals.

Fares are $20.00 one way and $38.00 round trip (fares are subject to change without notice). For more information please call 504.522.3500 or visit www.airportshuttleneworleans.com.

Arrival - If purchasing your ticket(s) at the Airport, proceed to the baggage claim area on the ground level. After you have retrieved your luggage, proceed to the Airport Shuttle Ticket Desk, located across from baggage claim areas 3, 6 and 12. Service is available on a continuous basis with vans departing approximately every 30 minutes.

Departure - For Departure Reservations, please call 504.522.3500 no later than 24 hours prior to your flight. Your advance reservation will ensure your timely departure from the Airport. Domestic flights require passengers to arrive 2-hours prior to flight departure. International flights require passengers to arrive 3-hours prior to flight departure. Please inform the Reservations of any international flight in order to schedule an earlier pick-up time.

The hotel is also located right on the Streetcar line. Streetcars provide transit along Canal Street and up St. Charles Avenue. Cost: $1.25.

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