Effective Gating

Robert G. Cooper
Marketing Management
Current average rating    
Key Takeaways

Make new product innovation more productive by using gates with teeth.


Author Bio:

Robert G. Cooper
<span>Robert G. Cooper is professor emeritus at McMaster University (Hamilton, Ontario); president of the Product Development Institute Inc. (Ancaster, Ontario); distinguished research fellow at the Institute for the Study of Business Markets, Pennsylvania State University (University Park); and creator of the Stage-GateĀ® system (www.stage-gate.com). He may be reached at robertcooper@cogeco.ca.</span>
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