Honest Innovation Honest Innovation

Honest Innovation

Calvin L. Hodock
Marketing Management
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Keywords

Ethics issues in new product development could be stalling innovation growth.

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Author Bio:

 
Calvin L. Hodock
<span>Calvin L. Hodock is former chairperson of the American Marketing Association board, author of Why Smart Companies Do Dumb Things (Prometheus Books, 2007), and professor of marketing at Berkeley College, based in West Paterson, N.J. He may be reached at calhodock@hotmail.com.</span>
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