Urgent Matters

Michael R. Czinkota and Ilkka Ronkainen
Marketing Management
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Key Takeaways
Leaders from business, policy and research share key concerns facing global business.

Author Bio:

Michael R. Czinkota and Ilkka Ronkainen
Michael Czinkota researches international marketing issues at Georgetown University in Washington, D.C., and the University of Birmingham in the United Kingdom, and served in trade policy positions in the George H.W. Bush and Ronald Reagan presidential administrations. He may be reached at czinkotm@georgetown.edu. Ilkka Ronkainen researches international business and marketing issues at Georgetown University. He may be reached at ronkaii@georgetown.edu.
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