The State of Globalization and Localization

Piet Levy
Marketing News
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Staff Writer Piet Levy moderates a special-edition panel discussion on how global brands adapt their marketing strategies to fi t local markets. Donna Sturgess from Buyology Inc., Mary Garrett from IBM and Alexander Schlaubitz from Intel share their insights.
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Author Bio:

 
Piet Levy
Piet Levy is a staff writer for <i>Marketing News</i> at the American Marketing Association. He can be reached at <a href="mailto:plevy@ama.org">plevy@ama.org</a>.
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