The State of Globalization and Localization

Piet Levy
Marketing News
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Key Takeaways
Staff Writer Piet Levy moderates a special-edition panel discussion on how global brands adapt their marketing strategies to fi t local markets. Donna Sturgess from Buyology Inc., Mary Garrett from IBM and Alexander Schlaubitz from Intel share their insights.

Author Bio:

Piet Levy
Piet Levy is a staff writer for <i>Marketing News</i> at the American Marketing Association. He can be reached at <a href=""></a>.
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