Segmentation by Generation

Piet Levy
Marketing News
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Read our generational profiles to find out about the baby boomer, Gen X and millennial segments’ sizes and spending power, as well as key marketing considerations for reaching those audiences.
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Author Bio:

 
Piet Levy
Piet Levy is a staff writer for <i>Marketing News</i> at the American Marketing Association. He can be reached at <a href="mailto:plevy@ama.org">plevy@ama.org</a>.
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