Segmentation by Generation

Piet Levy
Marketing News
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Key Takeaways
Read our generational profiles to find out about the baby boomer, Gen X and millennial segments’ sizes and spending power, as well as key marketing considerations for reaching those audiences.

Author Bio:

Piet Levy
Piet Levy is a staff writer for <i>Marketing News</i> at the American Marketing Association. He can be reached at <a href=""></a>.
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