Old school emails don’t make the grade with today’s Generation Y consumers. If you want to capture their attention, you’ll have to get more creative. According to results from a study conducted by Participatory Marketing Network (PMN), only 28% of those between ages 18 and 24 say the email they currently get from companies is relevant to them, but many in this age group would be more open to more innovative emails they have more control over.
This article takes a look at how brand marketers can engage the key Millennial audience with emails and what top subject line keywords draw the most attention.
What methods are you implementing to target Millennials? Share your tips and suggestions here.