2011 Breakaway Brands Are Classic, Contemporary, Authentic

Christine Birkner
Marketing News Exclusives
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You might think that Facebook and Reese’s have little in common. The former is a modern, digital, network-based data powerhouse and the latter is a decades-old, peanut-butter-and-chocolate confectionary staple—likely Hershey’s biggest stake in many kids’ trick-or-treat bags.

But both brands made Landor’s Breakaway Brands of 2011 list because they mixed classic and contemporary values while “using basic branding principles to stay relevant and differentiated,” according to the study.

 

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Christine Birkner
Christine Birkner is a staff writer for Marketing News and Marketing News Exclusives. E-mail her at <a href="mailto:cbirkner@ama.org">cbirkner@ama.org</a>
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