Good to the Last Drop: 10 Ways to Save Money on Qualitative Research

Susan Abbott
Marketing Researchers
Current average rating    
 
Key Takeaways
Keywords

When you have a constrained research budget – and a long wish list of projects – you probably spend a lot of valuable time wondering how you can wring a little more value from every dollar.

Clients often wonder why good research is so expensive, and qualitative is no exception. Unlike the cost of chip technology, which drops over time, the main components of good qualitative are not dropping, and are not likely to drop any time soon, because they are largely driven by people, not technology.

Here’s the good news – there are 10 good ways to make your dollars go farther.

©2011 Marketing Researchers/American Marketing Association
All Rights Reserved

Subscribe to Marketing Researchers

Join the Conversation on AMAConnect

    

What is your go-to way to save money without compromising quality? Share your thoughts here.

Download

Author Bio:

 
Susan Abbott
<p align="left">Susan Abbott, of Abbott Research + Consulting, has 10 years of experience in qualitative research and 25 years in business. She is an active member of the Qualitative Research Consultants Association, an AMA Content Partner, and has served on various committees, as well as the organization’s board of directors.</p>
Add A Comment :
 

Become a Member
Access our innovative members-only resources and tools to further your marketing practice.