Good to the Last Drop: 10 Ways to Save Money on Qualitative Research

Susan Abbott
Marketing Researchers
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Key Takeaways

When you have a constrained research budget – and a long wish list of projects – you probably spend a lot of valuable time wondering how you can wring a little more value from every dollar.

Clients often wonder why good research is so expensive, and qualitative is no exception. Unlike the cost of chip technology, which drops over time, the main components of good qualitative are not dropping, and are not likely to drop any time soon, because they are largely driven by people, not technology.

Here’s the good news – there are 10 good ways to make your dollars go farther.

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Author Bio:

Susan Abbott
<p align="left">Susan Abbott, of Abbott Research + Consulting, has 10 years of experience in qualitative research and 25 years in business. She is an active member of the Qualitative Research Consultants Association, an AMA Content Partner, and has served on various committees, as well as the organization’s board of directors.</p>
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