Advertising Effectiveness Evaluation

AMA Publishing
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Marketers ToolkitIf you need to evaluate new concepts for an advertising campaign, this tool will provide you with an effectiveness comparison using specific criteria.  In addition to keeping the evaluation process organized, this will also help to demonstrate due diligence in evaluating the concepts.

Click on the video to the right to learn more about this tool.

Access the Advertising Effectiveness Evaluation Template.

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AMA Publishing
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