Brand Assessment Tool

AMA Publishing
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Key Takeaways

Marketer's ToolUse this prescriptive self-assessment tool to evaluate your organization from a branding perspective. Rate your compliance with best practices across the following dimensions: Brand Strategy, Brand Alignment, Brand Communication, and Brand Execution. Once you have completed the assessment you will immediately be provided with results and recommendations for improvement.

Click on the video to the right to learn more about this tool.

Access the Brand Assessment Tool


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AMA Publishing
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