Brand Strategy Scorecard Template

AMA Publishing
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Key Takeaways

Marketer's ToolkitUse this Brand Scorecard to document your branding objectives, initiatives and targets for the next 12-18 months.  Documenting your strategy and plan out on paper what you're planning to do to move your brand forward.  Includes key targets, market segments as well as sample metrics and suggested time frames for achieving your goals.

Click on the video to the right to learn more about this tool.

Access the Brand Strategy Scorecard Template


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AMA Publishing
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