Campaign Impression Calculator

AMA Publishing
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Key Takeaways

Marketer's ToolkitUse this Campaign Impression Calculator to determine your cost per impression across the following forms of communication: Email, E-Zine, Print, Website, Direct Mail, and Sponsorship. The “Summary Tab” will automatically calculate your results and the “Charts Tab” will help you communicate these results with key stakeholders.

Click on the video to the right to learn more about this tool.

Access the Advertising Effectiveness Evaluation Template


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AMA Publishing
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