Social Media Business Case

Marketer's ToolkitUse our Social Media Business Case Template to help you build a business case for an investment in a social media program and communicate the information to the key shareholders.  Fill in the blanks on this document and, when completed, it will include an executive summary, opportunity overview, business impact analysis, risk plans and a recommendation.

Click on the video to the right to learn more about this tool.

Access the Advertising Effectiveness Evaluation Template