Competitive Website Analysis

AMA Marketer's ToolkitNeed to build a business case for a website redesign project? This spreadsheet will allow you to review your current website and rank it based on best practices including clear communication, brand consistency, esthetic appeal, user friendliness, easy navigation, SEO, structure and transactional capabilities among other things.

After you rank your own website, you can also review your top two competitors and create a comparison and rank in relationship to your competitors. This tool will help you demonstrate how your website measures up in the market place and will give you a benchmark to work from. It also provides a ranking report that allows you to clearly show the results of the review and share your findings with other members of your team.

Access the Competive Website Analysis Tool.