Welcome to the American Marketing Association's
Academic Resource Center (ARC)
The ARC’s mission is to serve as a platform for encouraging and supporting the development, dissemination and utilization of marketing knowledge, insights, and tools to assist marketing educators, authors, and aspiring marketing scholars around the world in the pursuit of excellence and advancement in marketing scholarship.
We invite you to browse and bookmark the ARC homepage to keep updated on trends and news from the marketing and research academy. Learn about the many thought leaders who provide a vital service to the AMA and to the field. Get to know the AMA Special Interest Groups (SIGs). Particpate in the conversation and view the latests tables of contents and calls for papers posted on ELMAR.
Finally, let us know what you think. E-mail us at email@example.com with your feedback, comments, and any teaching and research materials you think may benefit your fellow scholars.