American Marketing Association

AMA Publishing
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History

 

1915-1938 Milestones 

  • 1915 - National Association of Teachers of Advertising (NATA) founded from the annual convention of the Association of Advertising Clubs of the World in Chicago (June)
  • 1931 - American Marketing Society (AMS), comprised of marketing and marketing research practitioners, forms in New York
  • 1933 - NATA becomes the National Association of Marketing Teachers (NAMT)
  • 1936 - NAMT and the AMS work together to publish the first issue of Journal of Marketing
  • 1937 - American Marketing Association (AMA) created from the merger of NAMT and AMS
  • 1938 - Census Bureau asks AMA to participate in unifying the marketing definitions used in all government agencies

 

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