American Marketing Association

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History

 

1970-1989 Milestones 

  • 1970 - First Agribusiness Marketing Research Conference; first leadership conference; there are 18,380 members - 63 professional chapters and 190 collegiate chapters
  • 1972 - New AMA flame of marketing knowledge logo adopted
  • 1975 - First international study tour
  • 1976 - Library/information center formalized including a budget
  • 1977 - AMA Office of the President (now Office of the Chairman of the Board) formed
  • 1979 - First Collegiate Marketing Conference; first in-house computer system; membership grows to 21,181
  • 1981 - AMA launches Alpha Mu Alpha, a student honorary marketing society; first faculty consortium held; membership almost doubles to 43,000; there are 82 professional chapters and 368 collegiate chapters
  • 1984 - Services Marketing Division formed
  • 1985 - Global Marketing Division formed
  • 1986 - Marketing in the Year 2000 study undertaken; AMA purchases Journal of Health Care Marketing
  • 1989 - AMA launches its first magazine, Marketing Research

 

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