Career Resource Expert: Sima Dahl

Sima Dahl is a Marketing Consultant, Social Media Strategist and Personal Branding Expert. A veteran marketer with more than 20 years in the trenches, Sima has experience working with Fortune 500 corporations, venture-backed start-ups, non-profits and academic institutions. As president of Parlay Communications, Ltd., Sima guides individuals and businesses as they move from Message to Mindshareâ„¢ utilizing smarter marketing, branding and social media. Her hallmark is her knowledge of integrated marketing strategy, messaging and sales enablement.

Prior to founding Parlay, Sima held senior marketing management positions for software and services companies SAP and Intentia. Previously she worked with high-tech start-ups Expand Beyond, Proxicom and Neoglyphics Media Corp.

Sima is regularly asked to speak to associations and executives about marketing, social media and her Sway Factorâ„¢ system for networking in a digital age. She is the founder and chief connector of, writes a monthly career column for AMA International, and blogs about marketing and social media for Reed Elsevier. She earned an undergraduate degree from University of Illinois and an MBA with distinction from DePaul University.

 View Sima's Monthly Column

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