Academic Resources Organized by Area

AMA Publishing
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Key Takeaways
 Little Arrow Doodad  arc: areas

Many ARC pages are categorized into one of the areas below, in addition to being categorized according to their role in academic life (Career, Connections, Research, Service, Teaching, and Additional).

  • b2b - a page with links on b2b marketing and interorganizational exchange.
  • cb - resources on the topics of consumer behavior, emotion and thinking.
  • direct - resources, links, and so forth on direct and addressable marketing.
  • distribution - coverage of channels of distribution and the supply chain.
  • ecommerce - links to electronic commerce, electronic marketing resources.
  • entrepreneurship - new ideas, innovativeness and entrepreneurial risk-taking.
  • global - global marketing resources and marketing in the international context.
  • methods - links on marketing research, quantitative techniques and models.
  • management - links on general management and marketing management .
  • product - pricing, new product development, product packaging and design.
  • promotion - advertising, marketing communications, and promotional activity.
  • relationships - long term relational exchange, crm and relationship marketing.
  • retailing - online material relating to various aspects of retail management.
  • sales - collected material on sales, personal selling and sales management.
  • sectors - resources on marketing within a variety of sectors of the economy.
  • services - links on the marketing of intangible services that are performed.
  • society - marketing and public policy, and social, legal and ethical issues.
  • sports - a page for the marketing of special events and sports marketing.
  • strategy - links on marketing strategy and strategic management resources.
  • tourism - a page containing links on hospitality, leisure or tourism marketing.

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