Matthew T. G. Meulenberg

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ARC: Connections: Tributes: Matthew T.G. Meulenberg


Prof. dr. Matthew T.G. Meulenberg
19 August 1931 - 15 September 2006


On Friday September 15th 2006, Professor Matthew T.G. Meulenberg passed away at the age of 75 years.

Matthew Meulenberg was the founding father of (agricultural) marketing in the Netherlands. In 1965 he accepted the Chair in Marketing and Marketing Research at Wageningen University in the Netherlands and he continued as Head of Department until his retirement in 1996. Even after his retirement he remained very active in the field with several recent publications in International Journal of Research in Marketing, Journal of Agricultural Economics, Journal of Business Research and European Review of Agricultural Economics.


Thieu Meulenberg leaves behind a School of Thought, particularly also through his PhD students that are now Professors of Marketing throughout the world


Prof. Jan Benedict Steenkamp,
now at Kenan-Flagler Business School, University of North Carolina


Prof. Michel Wedel,
Pepsico Professor of Consumer Science, Robert H. Smith School of Business at University of Maryland


Prof. Berend Wierenga
Professor of Marketing at Erasmus University at Rotterdam, the Netherlands


Prof. Ale Smidts,
Professor of Marketing at Erasmus University at Rotterdam, the Netherlands


Prof. Joost Pennings,
Marketing Professor at University of Illinois at Urbana-Champaign and Wageningen University in the Netherlands


Prof. Hans van Trijp,
Professor of Marketing and Consumer Behaviour at Wageningen University, the Netherlands


Prof. Kitty Koelemeijer
Professor of Retailing & Marketing Channels, Nyenrode Business Universiteit, The Netherlands


We are grateful to Thieu for his contribution to the discipline of marketing, our research group and to many of our personal careers. But above all, we will remember him a great person, a good friend and a warm colleague


On behalf of the marketing & Consumer Behaviour Group of Wageningen University

Prof.dr. Hans C.M. van Trijp

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