THE IMPORTANCE OF CONVENIENCE IN CONSUMER PURCHASING.

Eugene J. Kelley
Journal of Marketing
Current average rating    
 
Key Takeaways
Keywords
Both commodity and convenience costs influence consumer patronage. One key to understanding shopping behavior is the increased importance consumers are attaching to convenience considerations. The trend toward higher consumer valuations of ten convenience forms is identified. Four aspects of place convenience are analyzed. The planned shopping-center movement and other related adjustments in the metropolitan retail structure are discussed, as well as the possible effects of the higher consumer assessment of convenience considerations.
Download

Author Bio:

 
Eugene J. Kelley
Add A Comment :
 

Become a Member
Access our innovative members-only resources and tools to further your marketing practice.