A PIONEER IN MARKETING: HAROLD H. MAYNARD.

Theodore N. Beckman
Journal of Marketing
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A biography of U.S. marketing professor Harold Howard Maynard is presented. Maynard taught as several universities including the Ohio State University, Stanford University, and Vanderbilt University. He co-authored the books "An Introduction to Business Management," "Principles of Marketing," and "Sales Management."
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Theodore N. Beckman
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