The real lesson of new Coke: The value of focus groups for...

Robert M. Schindler
Marketing Research
Current average rating    
 
Key Takeaways
Keywords
Looks at the value of focus groups for predicting the effect of social influence. Events surrounding Coco-Cola Company's failure of reformation of Coke; Reason for failure; Market researchers; Predicting effects of social influence; Validity of focus groups results; Conclusions.
Download

Author Bio:

 
Robert M. Schindler
Add A Comment :
 

Become a Member
Access our innovative members-only resources and tools to further your marketing practice.