Scoring Success

David B. Whitlark and Gary K. Rhoads
Marketing Research
Current average rating    
Key Takeaways
Net promoter score: Supporting evidence, caveats and best practices, all in the name of profitable revenue.

Author Bio:

David B. Whitlark and Gary K. Rhoads
<p align="left">David B. Whitlark is a J.C. Penney professor of marketing and Gary K. Rhoads is a Stephen Mack Covey professor of marketing and entrepreneurship at Brigham Young University in Provo, Utah. They may be reached at <a href=""></a> and <a href=""></a>, respectively. </p>
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