Scoring Success

David B. Whitlark and Gary K. Rhoads
Marketing Research
Current average rating    
 
Key Takeaways
Keywords
Net promoter score: Supporting evidence, caveats and best practices, all in the name of profitable revenue.
Download

Author Bio:

 
David B. Whitlark and Gary K. Rhoads
<p align="left">David B. Whitlark is a J.C. Penney professor of marketing and Gary K. Rhoads is a Stephen Mack Covey professor of marketing and entrepreneurship at Brigham Young University in Provo, Utah. They may be reached at <a href="mailto:dbwbyu@gmail.com">dbwbyu@gmail.com</a> and <a href="mailto:gkr@byu.edu">gkr@byu.edu</a>, respectively. </p>
Add A Comment :
 

Become a Member
Access our innovative members-only resources and tools to further your marketing practice.