Week of December 30, 2013
Check out the latest articles, webcasts, podcasts, videos and events available this week from the AMA!
5 Obstacles to Customer Engagement: How the CMO can Champion Customer Strategies that Truly Drive Growth
Every executive knows it makes sense to align strategies behind one voice – the voice of the customer. However, too often voice-of-the-customer initiatives occupy too much energy and produce meager results. How does this happen? Often the complexities of business tend to get in the way.
Center of Excellence
Matt Egol, a partner on business consultancy Booz & Co.’s global communications, media and technology team, discusses how the best marketing teams are adapting to data-driven marketing strategies and creating by creating a “center of excellence.”
Radio City Christmas Spectacular
Marketing News Exclusives recently caught up with Tom Greenwald, chief strategy officer at New York-based marketing and advertising agency SpotCo, which handles the print and TV advertising for the Radio City Christmas Spectacular, to talk about his firm’s strategies for marketing the show.
Author Series: The Social Employee: How Great Companies Make Social Media Work
The Social Employee offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee. Join us as we talk with author Mark Burges and learn how to build a successful social business by empowering your employees.
Tracking Studies: Consistency is Everything - podcast
Tracking studies are typically used to measure changes or shifts in the market over time. That can be a real challenge given today’s rapidly changing marketplace, but it’s a challenge that Survey Sampling International (SSI)’s Ricky Odello says can be met with consistency throughout the study, starting with the questionnaire and including the methodology and sampling frame.
Uncovering new product, service and experience opportunities for your brand.
March 7, 2014
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