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Summer 2013

Features

How engaging an online patient panel proved to be the secret to building brand value.
 
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Improve and Expand
To adapt to the modern marcom marketplace, Mount Sinai created a cohesive digital footprint involving unconventional players.
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The Art of Assurance
Keep your brand promise; keep your customers. Why a successful rebrand never stops.

Departments

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By the Numbers: Bits and Bytes 
 
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Marketing Mix: Timely Topics in the Health Care Space
 
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Editorial Board Analysis: Engage Your Counterparts
 
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Knowledge Base: David Feinberg explains the genesis of NewYork-Presbyterian’s current breakthrough campaign that many experts are calling one of the best. 
 

Columns

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Social Strategy: The Conversation Revolution
  
 
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In The Trenches: The Consummate Host
 
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Strategic Iinsights: Gather ’Round
 
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Executive Perspective: Living Up to Expectations
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