Marketing Insights logo

Summer 2013

​Features

Marketing Insights Summer 2013 cover spread 1Marketing Insights Summer 2013 cover spread 2Marketing Insights Summer 2013 cover spread 3Marketing Insights Summer 2013 cover spread 4
Solving the Multiplatform Puzzle
Despite increasingly fragmented media channels, companies like ESPN, comScore and Arbitron collaborate to find the right data integration fit.
 
cover story spread
Farewell Spaghetti
Rethinking charting for tracking
 
cover story spread
From the Crowd to the Cloud
Five ways that Big Data will make us smarter marketers
cover story spread
Hitting Your Target
Using the right data and metrics for each stage of the funnel
 

Departments


By the Numbers Bites and Bytes
 

Marketing Mix: Timely Topics in the MR and Insights Space
 

Knowledgebase: Kyle Nel discusses Big Data modeling and predictive analytics
 

In Other Words: Self Tracking
 
Split Screen: Consumer Cartography   
 

Columns


The Art of Conversion: The ROI of Everything
 

The Big Picture: Linked In
 

Insights Machine: Customer Knows Best
 

Global Market: Tale of Two Cities
Become a Member
Access our innovative members-only resources and tools to further your marketing practice.