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Summer 2013


Marketing Insights Summer 2013 cover spread 1Marketing Insights Summer 2013 cover spread 2Marketing Insights Summer 2013 cover spread 3Marketing Insights Summer 2013 cover spread 4
Solving the Multiplatform Puzzle
Despite increasingly fragmented media channels, companies like ESPN, comScore and Arbitron collaborate to find the right data integration fit.
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Farewell Spaghetti
Rethinking charting for tracking
cover story spread
From the Crowd to the Cloud
Five ways that Big Data will make us smarter marketers
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Hitting Your Target
Using the right data and metrics for each stage of the funnel


By the Numbers Bites and Bytes

Marketing Mix: Timely Topics in the MR and Insights Space

Knowledgebase: Kyle Nel discusses Big Data modeling and predictive analytics

In Other Words: Self Tracking
Split Screen: Consumer Cartography   


The Art of Conversion: The ROI of Everything

The Big Picture: Linked In

Insights Machine: Customer Knows Best

Global Market: Tale of Two Cities
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