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November 2013

​Features

Brian David Johnson, Intel’s first futurist, is directing where the computing giant should take its innovation plans.
 
How Marketers Will Invent the New Connected Home
With the aid of an app and the right mobile services, we’ve come closer to the dream of having a “smart” home. This requires cooperation not just between marketers and technologists, but also different companies and even industries.
 

Departments

The Buzz 
 
Core Concepts: Webinars That Work 
Snapshot: Color Me Social
 
Metrics & Analytics: Social Media and the Elusive ‘Next Level’
 
Customer Behavior: The New Digital Omnivore
 
10 minutes with …
Scott Howe, CEO of Acxiom Corp.
AMA Career Resource Center
 
Back Page: David St. John Tradewell, commercial director and vice president of client development at Econsultancy
 
AMA Community Meetup
 

Marketing Management: Expert Insights

The Balance of Media Influence
 
Customer Service is the ‘Sine Qua Non’ of Relationship Marketing
 
The Young and the Upwardly Mobile
 
Authenticity: One Ad Man’s View
 
Protecting Your Brand as the Internet Expands

 
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