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November 2013


Brian David Johnson, Intel’s first futurist, is directing where the computing giant should take its innovation plans.
How Marketers Will Invent the New Connected Home
With the aid of an app and the right mobile services, we’ve come closer to the dream of having a “smart” home. This requires cooperation not just between marketers and technologists, but also different companies and even industries.


The Buzz 
Core Concepts: Webinars That Work 
Snapshot: Color Me Social
Metrics & Analytics: Social Media and the Elusive ‘Next Level’
Customer Behavior: The New Digital Omnivore
10 minutes with …
Scott Howe, CEO of Acxiom Corp.
AMA Career Resource Center
Back Page: David St. John Tradewell, commercial director and vice president of client development at Econsultancy
AMA Community Meetup

Marketing Management: Expert Insights

The Balance of Media Influence
Customer Service is the ‘Sine Qua Non’ of Relationship Marketing
The Young and the Upwardly Mobile
Authenticity: One Ad Man’s View
Protecting Your Brand as the Internet Expands

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