The American Marketing Association has a wide variety of resources to help our members achieve better results. You can find everything from white papers, research reports, case studies, supplier directories, dictionary terms and interactive tools and templates at the AMA! Make sure to check out the latest offerings. Check out the latest offerings in our Resource Library!
Best Practice: Pound Signs Over Hash Tags
Do today's consumers prefer face-to-face, e-mail and telephone conversations for recommending products and services over social media? Caitlin Whitehurst from Colloquy discusses the results of the 2013 Word of Mouth (WOM) study.
Specialized Directory: Higher Education Marketing Providers
Looking for a marketing supplier that specializes in Higher Education Marketing? This directory features leading marketing services firms that bring you the latest in technology and ideas!
White Paper: 20 Winning Email Designs
In this Best of the Email Swipe File showcase, you'll find inspiring and thought-provoking email marketing designs that are yours for the taking.